Signal Hill Studio
Signal Hill Studio
Signal Hill Studio
Livestock
Redesigning Livestock's website
Logo
Logo
Logo
Livestock
Livestock
Livestock Release Calendar
Livestock Release Calendar
Problem
Livestock’s release calendar didn’t clearly communicate upcoming product drops or provide early notifications. Customers struggled to understand what was launching and when, leading to confusion, missed releases, and poor preparation for high demand launches.
Livestock’s release calendar didn’t clearly communicate upcoming product drops or provide early notifications. Customers struggled to understand what was launching and when, leading to confusion, missed releases, and poor preparation for high demand launches.
Livestock’s release calendar didn’t clearly communicate upcoming product drops or provide early notifications. Customers struggled to understand what was launching and when, leading to confusion, missed releases, and poor preparation for high demand launches.
Livestock’s release calendar didn’t clearly communicate upcoming product drops or provide early notifications. Customers struggled to understand what was launching and when, leading to confusion, missed releases, and poor preparation for high demand launches.
Goals
Help customers quickly understand upcoming drops and easily opt in for notifications
Create automated workflows so the internal e-commerce team could efficiently manage and scale release operations
Help customers quickly understand upcoming drops and easily opt in for notifications
Create automated workflows so the internal e-commerce team could efficiently manage and scale release operations
Help customers quickly understand upcoming drops and easily opt in for notifications
Create automated workflows so the internal e-commerce team could efficiently manage and scale release operations
Help customers quickly understand upcoming drops and easily opt in for notifications
Create automated workflows so the internal e-commerce team could efficiently manage and scale release operations
Personas
I developed personas representing key release behaviours to better understand how customers anticipate and prepare for drops. These insights informed clearer communication around timing, release type, and early notification.
I developed personas representing key release behaviours to better understand how customers anticipate and prepare for drops. These insights informed clearer communication around timing, release type, and early notification.
I developed personas representing key release behaviours to better understand how customers anticipate and prepare for drops. These insights informed clearer communication around timing, release type, and early notification.
Flow charts
To support a scalable release calendar, I mapped the underlying content and state logic across pre-release, release, and raffle flows. While primarily an internal artifact, this framework aligned CMS states, UI behaviour, and notification flows, enabling clearer, more consistent experiences for customers.
Flow charts
To support a scalable release calendar, I mapped the underlying content and state logic across pre-release, release, and raffle flows. While primarily an internal artifact, this framework aligned CMS states, UI behaviour, and notification flows, enabling clearer, more consistent experiences for customers.
Flow charts
To support a scalable release calendar, I mapped the underlying content and state logic across pre-release, release, and raffle flows. While primarily an internal artifact, this framework aligned CMS states, UI behaviour, and notification flows, enabling clearer, more consistent experiences for customers.
Wireframes
Early wireframes helped define layout, hierarchy, and key user flows. By removing visual styling, we focused on usability first, validating the release calendar, product details, and raffle journey before moving into UI.
Early wireframes helped define layout, hierarchy, and key user flows. By removing visual styling, we focused on usability first, validating the release calendar, product details, and raffle journey before moving into UI.
Early wireframes helped define layout, hierarchy, and key user flows. By removing visual styling, we focused on usability first, validating the release calendar, product details, and raffle journey before moving into UI.
UI Design
UI Design
The release calendar was redesigned to improve clarity, anticipation, and sign-ups. A new hero highlights the featured drop with an automated countdown timer, while release cards are dynamically ordered by date so users can quickly scan what’s launching next.
Each card links directly to the relevant product or collection page, and a clear “Notify Me” CTA connects to a Klaviyo form, creating a seamless path from discovery to subscription.
The release calendar was redesigned to improve clarity, anticipation, and sign-ups. A new hero highlights the featured drop with an automated countdown timer, while release cards are dynamically ordered by date so users can quickly scan what’s launching next.
Each card links directly to the relevant product or collection page, and a clear “Notify Me” CTA connects to a Klaviyo form, creating a seamless path from discovery to subscription.
The release calendar was redesigned to improve clarity, anticipation, and sign-ups. A new hero highlights the featured drop with an automated countdown timer, while release cards are dynamically ordered by date so users can quickly scan what’s launching next.
Each card links directly to the relevant product or collection page, and a clear “Notify Me” CTA connects to a Klaviyo form, creating a seamless path from discovery to subscription.
24%
UPLIFT
In raffle conversion
28%
UPLIFT
In return visits from subscribers
2.5x
FASTER
release calendar setup
Impact
The release calendar streamlined both the customer experience and internal operations. Clearer flows made it easier for shoppers to discover drops and enter raffles, while custom release fields built with Shopify and Accentuate Custom Fields allowed the internal team to schedule products with launch dates and times automatically, eliminating manual updates and speeding up each drop. Automated notifications further re-engaged customers, turning the calendar into an ongoing retention and growth channel.
The release calendar streamlined both the customer experience and internal operations. Clearer flows made it easier for shoppers to discover drops and enter raffles, while custom release fields built with Shopify and Accentuate Custom Fields allowed the internal team to schedule products with launch dates and times automatically, eliminating manual updates and speeding up each drop. Automated notifications further re-engaged customers, turning the calendar into an ongoing retention and growth channel.
The release calendar streamlined both the customer experience and internal operations. Clearer flows made it easier for shoppers to discover drops and enter raffles, while custom release fields built with Shopify and Accentuate Custom Fields allowed the internal team to schedule products with launch dates and times automatically, eliminating manual updates and speeding up each drop. Automated notifications further re-engaged customers, turning the calendar into an ongoing retention and growth channel.
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